http://dandonovansite.com Dan Donovan Tue, 14 Feb 2012 03:59:30 +0000 http://dandonovansite.com en http://dandonovansite.com/NFL-Mobile http://dandonovansite.com/following/dandonovansite.com/NFL-Mobile Tue, 14 Feb 2012 03:59:30 +0000 Dan Donovan 469196 When Verizon Wireless ousted Sprint as exclusive NFL partner and sole provider of the NFL Mobile app, we had to get NFL fans excited. And nothing fires up an NFL fan like the draft. The idea that Verizon Wireless had been drafted by the NFL, and a launch around the 2010 NFL Draft made for quick results. Downloads for the app were so feverish during the launch that they temporarily crashed the servers. NFL.com Draft Day Takeover On day one of the NFL draft, visitors to the NFL.com homepage landed on a splash page announcing Verizon as the NFL's #1 pick. There they could link to the microsite and download the new app. <img src="http://payload.cargocollective.com/1/1/38941/469196/NFL.Com_Takeover.jpg" width="670" height="389" width_o="2048" height_o="1191" src_o="http://payload.cargocollective.com/1/1/38941/469196/NFL.Com_Takeover_o.jpg" data-mid="2111090" border="0" align="left"/> Web Banners <img src="http://payload.cargocollective.com/1/1/38941/469196/NFL Banners.jpg" width="670" height="393" width_o="2048" height_o="1203" src_o="http://payload.cargocollective.com/1/1/38941/469196/NFL Banners_o.jpg" data-mid="2111095" border="0" align="left"/> NFL Mobile App Microsite http://solutions.vzwshop.com/nfl/#/home <img src="http://payload.cargocollective.com/1/1/38941/469196/VZW_NFL.com1.jpg" width="670" height="386" width_o="2048" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38941/469196/VZW_NFL.com1_o.jpg" data-mid="2111085" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/469196/VZW_NFL.com2.jpg" width="670" height="333" width_o="2048" height_o="1019" src_o="http://payload.cargocollective.com/1/1/38941/469196/VZW_NFL.com2_o.jpg" data-mid="2111087" border="0" align="left"/> TV - Verizon / NFL Launch Cross Marketing To further reach NFL fans, a pop-up page was sent to FiOS subscribers who have the NFL Network and appeared on their TV screens when they tuned in on draft day. <img src="http://payload.cargocollective.com/1/1/38941/469196/NFL_FiOS.jpg" width="670" height="353" width_o="2048" height_o="1081" src_o="http://payload.cargocollective.com/1/1/38941/469196/NFL_FiOS_o.jpg" data-mid="2111101" border="0" align="left"/> Launch Print <img src="http://payload.cargocollective.com/1/1/38941/469196/REV Print1.jpg" width="670" height="480" width_o="2048" height_o="1468" src_o="http://payload.cargocollective.com/1/1/38941/469196/REV Print1_o.jpg" data-mid="2111150" border="0" align="left"/> Body Copy: The NFL has drafted Verizon. Download NFL Mobile now and track the 2010 NFL Draft, only on Verizon: Official Wireless Partner of the NFL. <img src="http://payload.cargocollective.com/1/1/38941/469196/Rev Print2.jpg" width="670" height="481" width_o="2048" height_o="1470" src_o="http://payload.cargocollective.com/1/1/38941/469196/Rev Print2_o.jpg" data-mid="2111151" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/469196/REV print3.jpg" width="670" height="481" width_o="2048" height_o="1470" src_o="http://payload.cargocollective.com/1/1/38941/469196/REV print3_o.jpg" data-mid="2111155" border="0" align="left"/> Subway platforms <img src="http://payload.cargocollective.com/1/1/38941/469196/NFL_Subway_Platform.jpg" width="670" height="381" width_o="2048" height_o="1166" src_o="http://payload.cargocollective.com/1/1/38941/469196/NFL_Subway_Platform_o.jpg" data-mid="2111116" border="0" align="left"/> Retail Stores Retail Stores were outfitted with NFL Mobile Launch posters and signage and on launch day, employees wore Verizon branded football jerseys and carried playbooks outlining specific features and functions of the NFL Mobile App. <img src="http://payload.cargocollective.com/1/1/38941/469196/NFL_Retail.jpg" width="670" height="238" width_o="2048" height_o="727" src_o="http://payload.cargocollective.com/1/1/38941/469196/NFL_Retail_o.jpg" data-mid="2111126" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/469196/NFL_Retail2.jpg" width="670" height="284" width_o="2048" height_o="869" src_o="http://payload.cargocollective.com/1/1/38941/469196/NFL_Retail2_o.jpg" data-mid="2111128" border="0" align="left"/> http://dandonovansite.com/Men-s-Program-Launch http://dandonovansite.com/following/dandonovansite.com/Men-s-Program-Launch Sat, 21 Jan 2012 14:54:35 +0000 Dan Donovan 2649291 <img src="http://payload17.cargocollective.com/1/1/38941/2649291/WW Charles_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload17.cargocollective.com/1/1/38941/2649291/WW Charles_D_o.jpg" data-mid="13411868" border="0" align="left"/> I choose to believe I was tapped to create the first ever Weight Watchers campaign for men because I'm a guys guy who knows sports and not the other more humbling reason. <img src="http://payload17.cargocollective.com/1/1/38941/2649291/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649291/DIVIDER_LINE_o.jpg" data-mid="13411885" border="0" align="left"/> TV- Names TV - DIY TV - Man Food http://dandonovansite.com/AW100-Launch http://dandonovansite.com/following/dandonovansite.com/AW100-Launch Sat, 21 Jan 2012 14:14:35 +0000 Dan Donovan 2649228 <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_D_o.jpg" data-mid="13411530" border="0" align="left"/> This was one of those campaigns where, because there's no dialogue being recorded, you really hate your AD for getting to go on the shoot while you're stuck in the office. Seriously, I haven't gotten over it yet. <img src="http://payload17.cargocollective.com/1/1/38941/2649228/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/DIVIDER_LINE_o.jpg" data-mid="13411503" border="0" align="left"/> Nikon AW100 Experience Site http://ashton.nikonusa.com/COOLPIX/Cameras/Rugged.aspx <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_HOME_640.jpg" width="640" height="387" width_o="2048" height_o="1240" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_HOME_o.jpg" data-mid="13411460" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG1_640.jpg" width="640" height="282" width_o="2048" height_o="903" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG1_o.jpg" data-mid="13411464" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG2_640.jpg" width="640" height="282" width_o="2048" height_o="903" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG2_o.jpg" data-mid="13411471" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG3_640.jpg" width="640" height="282" width_o="2048" height_o="903" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG3_o.jpg" data-mid="13411477" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG4_640.jpg" width="640" height="282" width_o="2048" height_o="903" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_PG4_o.jpg" data-mid="13411483" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/DIVIDER_LINE_o.jpg" data-mid="13411503" border="0" align="left"/> Web Banners <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_Banners_640.jpg" width="640" height="387" width_o="2048" height_o="1240" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_Banners_o.jpg" data-mid="13411486" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/DIVIDER_LINE_o.jpg" data-mid="13411503" border="0" align="left"/> Print <img src="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_BIKE_FINAL_640.jpg" width="640" height="426" width_o="1134" height_o="756" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/NIKON_BIKE_FINAL_o.jpg" data-mid="13411495" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649228/KAYAK_FINAL_PRINT_8_640.jpg" width="640" height="426" width_o="1134" height_o="756" src_o="http://payload17.cargocollective.com/1/1/38941/2649228/KAYAK_FINAL_PRINT_8_o.jpg" data-mid="13411500" border="0" align="left"/> http://dandonovansite.com/Small-Business-1 http://dandonovansite.com/following/dandonovansite.com/Small-Business-1 Sat, 21 Jan 2012 14:04:10 +0000 Dan Donovan 2649193 <img src="http://payload17.cargocollective.com/1/1/38941/2649193/Verizon Small Biz_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/Verizon Small Biz_D_o.jpg" data-mid="13411326" border="0" align="left"/> I've really liked working on this campaign. Adweek likes it. My Mom likes it. Strangers have literally called and emailed me to tell me they like it. <img src="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_o.jpg" data-mid="13411243" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_o.jpg" data-mid="13411243" border="0" align="left"/> Instead of doing traditional print, we wrapped issues of Fast Company with America's smallest (but biggest) entrepreneur. <img src="http://payload17.cargocollective.com/1/1/38941/2649193/FastCompanyCOVER_FINAL_640.jpg" width="640" height="793" width_o="2048" height_o="2540" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/FastCompanyCOVER_FINAL_o.jpg" data-mid="13411291" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_o.jpg" data-mid="13411243" border="0" align="left"/> To use the popularity of the campaign for good, we auctioned off a bottle of Susie's Lemonade on Ebay to benefit a childhood cancer charity called, appropriately enough, Alex's Lemonade Stand. <img src="http://payload17.cargocollective.com/1/1/38941/2649193/EBAY_FINAL_640.jpg" width="640" height="387" width_o="2048" height_o="1240" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/EBAY_FINAL_o.jpg" data-mid="13411317" border="0" align="left"/> <img src="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/DIVIDER_LINE_o.jpg" data-mid="13411243" border="0" align="left"/> Buzz The Susie's Lemonade campaign was covered by Adweek, tech and brand blogs and she even got her own facebook page.<img src="http://payload17.cargocollective.com/1/1/38941/2649193/SUSIE Press_640.jpg" width="640" height="320" width_o="1224" height_o="612" src_o="http://payload17.cargocollective.com/1/1/38941/2649193/SUSIE Press_o.jpg" data-mid="13411356" border="0" align="left"/> http://www.adweek.com/news/advertising-branding/ad-day-verizon-wireless-lemonade-129362 http://www.adweek.com/adfreak/bottle-susies-lemonade-verizon-ad-auctioned-charity-132410 http://optimalbranddevelopment.com/blog/susies-lemonade-stand/ http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=10487 http://www.facebook.com/pages/Susies-Lemonade/255264791179164 http://dandonovansite.com/Museum http://dandonovansite.com/following/dandonovansite.com/Museum Wed, 18 Jan 2012 00:22:59 +0000 Dan Donovan 478115 <img src="http://payload.cargocollective.com/1/1/38941/478115/Museum_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload.cargocollective.com/1/1/38941/478115/Museum_D_o.jpg" data-mid="13412710" border="0" align="left"/>I wouldn’t say I’m a Civil War fan, as that would be clearly inappropriate, but I find the whole thing fascinating. I was an American history minor in college and I guess something stuck. I created this campaign with an old partner who’s even nerdier than I am, and we’re still threatening to pitch it to the Museum. <img src="http://payload.cargocollective.com/1/1/38941/478115/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/478115/DIVIDER_LINE_o.jpg" data-mid="13413199" border="0" align="left"/> Subway Posters <img src="http://payload.cargocollective.com/1/1/38941/478115/US map new finish.jpg" width="670" height="542" width_o="2048" height_o="1657" src_o="http://payload.cargocollective.com/1/1/38941/478115/US map new finish_o.jpg" data-mid="2160155" border="0" align="left"/> Copy: In the year 1860, when Abraham Lincoln was elected president of the United States, there were 33 states in the union. By the time of his inauguration four months later there were 27. At the National Civil War Museum you’ll read, see, hear and feel how a war was waged to repair a fractured young country, and how that war would ultimately define it. More than history, it’s our story. <img src="http://payload.cargocollective.com/1/1/38941/478115/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/478115/DIVIDER_LINE_o.jpg" data-mid="13413199" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/478115/New map small new.jpg" width="670" height="541" width_o="2048" height_o="1655" src_o="http://payload.cargocollective.com/1/1/38941/478115/New map small new_o.jpg" data-mid="2160147" border="0" align="left"/> Copy: On July fourth, 1863 the small river town of Vicksburg, Mississippi surrendered to General Grant’s Union forces and celebrated the end of a bloody five-month siege, but would not even acknowledge Independence Day then, or for another 81 years. At the National Civil War Museum you’ll read, see, hear and feel how the Civil War lasted long after the four years of fighting, and how its lessons are still learned today. More than history, it’s our story. <img src="http://payload.cargocollective.com/1/1/38941/478115/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/478115/DIVIDER_LINE_o.jpg" data-mid="13413199" border="0" align="left"/> Bus Shelter <img src="http://payload.cargocollective.com/1/1/38941/478115/Georgia new1.jpg" width="670" height="782" width_o="2048" height_o="2392" src_o="http://payload.cargocollective.com/1/1/38941/478115/Georgia new1_o.jpg" data-mid="2160101" border="0" align="left"/> Copy: In the autumn of 1864, Union General William Sherman led his troops into Atlanta prepared to utterly destroy the city, and found that the Rebel Army had nearly beaten him to it. At the National Civil War Museum you’ll read, see, hear and feel how differently men can define and defend freedom, and how those differences remain the war’s greatest tragedy and it’s most important legacy. More than history, it’s our story. http://dandonovansite.com/Cordless-Tools http://dandonovansite.com/following/dandonovansite.com/Cordless-Tools Wed, 18 Jan 2012 00:22:55 +0000 Dan Donovan 470915 <img src="http://payload.cargocollective.com/1/1/38941/470915/Cordless_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload.cargocollective.com/1/1/38941/470915/Cordless_D_o.jpg" data-mid="13412694" border="0" align="left"/>This campaign won an Effie and Gold at the NY Festivals, while the spot titled “Neighbor” was a Cannes finalist and most likely the inspiration for the Byron “Buster” Bluth character and indeed the Arrested Development series. Probably. <img src="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_o.jpg" data-mid="13413190" border="0" align="left"/> TV - Neighbor <img src="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_o.jpg" data-mid="13413190" border="0" align="left"/> TV - Bullseye <img src="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_o.jpg" data-mid="13413190" border="0" align="left"/> TV - Mega Mouse <img src="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470915/DIVIDER_LINE_o.jpg" data-mid="13413190" border="0" align="left"/> TV - Swivel http://dandonovansite.com/Flex-View-Launch http://dandonovansite.com/following/dandonovansite.com/Flex-View-Launch Fri, 19 Nov 2010 17:15:05 +0000 Dan Donovan 794413 <img src="http://payload.cargocollective.com/1/1/38941/794413/Flex View Campaign_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload.cargocollective.com/1/1/38941/794413/Flex View Campaign_D_o.jpg" data-mid="13410956" border="0" align="left"/>FiOS FLEX VIEW makes watching On-Demand movies and shows across all your wireless devices super easy. To launch it we did something crazy complex, naturally. <img src="http://payload.cargocollective.com/1/1/38941/794413/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/794413/DIVIDER_LINE_o.jpg" data-mid="13410783" border="0" align="left"/> The making of the Flex View Campaign <img src="http://payload.cargocollective.com/1/1/38941/794413/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/794413/DIVIDER_LINE_o.jpg" data-mid="13410783" border="0" align="left"/> TV - Kid Friendly <img src="http://payload.cargocollective.com/1/1/38941/794413/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/794413/DIVIDER_LINE_o.jpg" data-mid="13410783" border="0" align="left"/> TV - Travel Companion http://dandonovansite.com/In-Flight-Print http://dandonovansite.com/following/dandonovansite.com/In-Flight-Print Wed, 23 Jun 2010 17:33:29 +0000 Dan Donovan 478124 <img src="http://payload.cargocollective.com/1/1/38941/478124/In_Flight_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload.cargocollective.com/1/1/38941/478124/In_Flight_o.jpg" data-mid="13412682" border="0" align="left"/>With airlines cutting back, security demands creating longer lines, and fuel costs rising, it's a brutal time to be on the road. So instead of using Avis’ in-flight magazine media to promise better offers and service to jaded travelers, we suggested we remind them of what travel could be if we all try to look past the growing inconveniences. ‘Trying’ is something that’s imbedded in the fiber of Avis, so they were uniquely positioned to make a credible call for a renewed attitude. <img src="http://payload.cargocollective.com/1/1/38941/478124/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/478124/DIVIDER_LINE_o.jpg" data-mid="13413170" border="0" align="left"/> Print <img src="http://payload.cargocollective.com/1/1/38941/478124/Travel Can Rule2_640.jpg" width="640" height="702" width_o="2048" height_o="2248" src_o="http://payload.cargocollective.com/1/1/38941/478124/Travel Can Rule2_o.jpg" data-mid="2176253" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/478124/Travel Can Be Sweet2_640.jpg" width="640" height="704" width_o="2048" height_o="2252" src_o="http://payload.cargocollective.com/1/1/38941/478124/Travel Can Be Sweet2_o.jpg" data-mid="2176255" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/478124/Travel Can Feel Good2_640.jpg" width="640" height="702" width_o="2048" height_o="2248" src_o="http://payload.cargocollective.com/1/1/38941/478124/Travel Can Feel Good2_o.jpg" data-mid="2176256" border="0" align="left"/> http://dandonovansite.com/It-s-the-Network http://dandonovansite.com/following/dandonovansite.com/It-s-the-Network Wed, 23 Jun 2010 16:48:48 +0000 Dan Donovan 470912 <img src="http://payload.cargocollective.com/1/1/38941/470912/ITN_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload.cargocollective.com/1/1/38941/470912/ITN_D_o.jpg" data-mid="13412630" border="0" align="left"/>“It’s The Network” was the idea that won the Verizon Wireless business for the agency. The Effie winning campaign doubled the number of Verizon subscribers in 5 years. The spots I did for the launch and beyond were some of the most effective and memorable, including two Adweek Best Spots. <img src="http://payload.cargocollective.com/1/1/38941/470912/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470912/DIVIDER_LINE_o.jpg" data-mid="13412864" border="0" align="left"/>TV - The Deal <img src="http://payload.cargocollective.com/1/1/38941/470912/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470912/DIVIDER_LINE_o.jpg" data-mid="13412864" border="0" align="left"/> TV - Hide and Seek <img src="http://payload.cargocollective.com/1/1/38941/470912/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/470912/DIVIDER_LINE_o.jpg" data-mid="13412864" border="0" align="left"/> TV - Pony http://dandonovansite.com/Cool-Cars http://dandonovansite.com/following/dandonovansite.com/Cool-Cars Thu, 17 Jun 2010 19:18:13 +0000 Dan Donovan 469336 <img src="http://payload.cargocollective.com/1/1/38941/469336/COOL_CARS_D_640.jpg" width="640" height="29" width_o="1200" height_o="56" src_o="http://payload.cargocollective.com/1/1/38941/469336/COOL_CARS_D_o.jpg" data-mid="13412668" border="0" align="left"/>To create online support for a McCann created TV and print campaign touting Avis’s Cool Car Collection as your “other car”, we did some sneaking around. With some hidden cameras and some naughty actors, we spent an afternoon tempting travelers at LAX with the fun, flirty car of their dreams. We cut the footage into unbranded teasers to run on travel sites that directed viewers to TheFling.com: a website where you could watch all of the videos, meet the “other car” you’ve always wanted to be with, do a little flirting, and when ready to make a date, jump right to booking on avis.com. <img src="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_o.jpg" data-mid="13413078" border="0" align="left"/> AVIS Cool Cars Banners. Viewers of travel sites would see video banners with content tempting people to go for a ride and have a fling with another car. <img src="http://payload.cargocollective.com/1/1/38941/469336/AVIS_Banner.jpg" width="670" height="399" width_o="2048" height_o="1220" src_o="http://payload.cargocollective.com/1/1/38941/469336/AVIS_Banner_o.jpg" data-mid="2111885" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_o.jpg" data-mid="13413078" border="0" align="left"/> Web Banner Teaser Videos <img src="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_o.jpg" data-mid="13413078" border="0" align="left"/> "The Fling.com" Main page. Upon clicking the Video Banner, viewers would be taken to The Fling Microsite. <img src="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web2.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web2_o.jpg" data-mid="2111830" border="0" align="left"/> Video Navigation on TheFling.com <img src="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web3.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web3_o.jpg" data-mid="2111836" border="0" align="left"/> Cool Car Navigation on TheFling.com <img src="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web4.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web4_o.jpg" data-mid="2111839" border="0" align="left"/> AVIS Cool Cars reservation page on main site <img src="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web Home.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/1/38941/469336/AVIS COOL Web Home_o.jpg" data-mid="2111869" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_640.jpg" width="640" height="5" width_o="1200" height_o="10" src_o="http://payload.cargocollective.com/1/1/38941/469336/DIVIDER_LINE_o.jpg" data-mid="13413078" border="0" align="left"/> TheFling.com Videos